Advice

Why Matchmaking Still Works in the App Era

July 31, 2026

Dating apps are built to keep you scrolling. A matchmaker is built to get you to one good introduction and out the door. The difference is the incentive.

When someone listens to what you actually want, screens for it, and introduces you deliberately, you skip the months of guesswork. That is the whole case for matchmaking, and it is why it never really went away.

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